The 2024 DDX Digital Innovation and UX Conference in Dubai considered UX in the contemporary and digital art worlds - the strategy change according to the venue (IRL or online) and discussing somehow like UX and the art world: strategies, limitations, and possibilities" could work.

Drawing differences and similarities between galleries, museums, fairs, conferences and marketplaces in dealing with art presentations - not everything work the same for all platforms, the questions that were put forward by the talk were:

• What are the most interesting trends and innovations you observing currently when it comes to digital creativity and new technologies - and what does it make worth to place in a environment like Art Dubai?

• The middle east region is strongly innovating on new location experiences on the intersection of digital interaction, physical space, culture and people - how does “the UX” of such experience change?

• What work or benchmarking examples do you recommend people to explore?

• What do you see in the future of the UX “location experiences”?

• What challenges do you see that have to overcome for the next generation of physical location user experiences?

• How can architecture and digital infrastructure and experiences designed more in harmony rather than 2 seperate topics.

• How will GenAI change the world of art and creativity? How will it change the role of the “creator/designer”? What does it mean for the future of creativity? What excited you and what risk do you see?